Firefighter Hose Phone Case



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Firefighter Hose Phone Case

 Some small businesses changed their companies' payment methods during the pandemic by going contactless. (Photo: Square)

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Subscription pricing is widely considered "the holy grail" of pricing since customers have to take action to stop paying you. You should definitely think about how you might use subscription pricing in your small business. A couple of strategies from the subscription method are good to keep in mind regardless of your pricing model:

► Three pricing levels. Ever notice how virtually all services have some kind of "basic, standard, premium" levels of service. That's because giving customers three choices is just about right for everyone. Some customers always gravitate to the most expensive, some to the cheapest, and the majority to the middle. Try this in your business, too. For example, a wedding videographer could offer a "standard" service taking photos at the wedding; "pro" would include post-production editing, and "premium" would include advanced editing and creation of a deluxe wedding album.

► Free-mium. You give a small amount of your product or service away to get folks to buy a higher level. This definitely works in software applications and shows up as "sampling" otherwise.

► Do your research. Know what's happening in your market before you set your initial prices. After all, if the upholstery store across town reupholsters sofas for $500, it will be tough to charge $2,000.

 

 

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